Your Tattoo,
Done Right
We help you get a tattoo you won’t second-guess — with the right artist, expert guidance, and a smooth, stress-free process.
When It’s Permanent,
There’s No Room for “Good Enough”
We see it all the time – someone goes through with a tattoo they weren’t completely sure about.
The design wasn’t quite there. The vibe felt a little off. The artist didn’t really listen. Now they’re left with something that doesn’t hold up.
It’s not a disaster. But it lingers. In photos. In conversations. In those moments you wish it felt more “you.”
That’s the part people don’t talk about – the quiet letdown of a tattoo that could’ve been better. One you’re not excited to show off. One that makes you hesitate instead of smile.
You shouldn’t have to explain your tattoo. It should speak for itself – clean, clear, and exactly how it was meant to be.
Let’s Make Sure
You Get It Right
We know how personal this is. Choosing the right tattoo – and the right artist – can feel overwhelming, especially in a city full of options. That’s why we focus on keeping things simple, clear, and supportive from the start.
You’ll get honest advice, a guided process, and artists who actually listen. Because we believe a great tattoo starts with great communication.
Since opening in Shoreditch in 2013, we’ve created tens of thousands of tattoos for people who care about quality. With over 700 five-star reviews and a team of 16 experienced artists, we’ve built a reputation for thoughtful work and consistent results.
You deserve a tattoo you’ll be proud to wear forever.
Tattoo Artists
Tattoo Styles
Design Consultations
Available Designs
Walk-ins
Tattoo Removal
Avoid the ‘Wish I’d Thought This Through’ Moment
We guide you early, match you right, and help shape the idea – so you don’t walk out hoping it looks better in photos.
Know Exactly What You’re Getting Into
No vague quotes, no surprise bookings. Just clarity from the first message to the final yes.
Walk Out Feeling Like You Got It Right
When the idea clicks, the artist fits, and the process feels easy – you don’t second-guess a thing.
We’d Love to Partner With You
on Your Tattoo Journey
Here’s How to Get Started
Share Your Tattoo Idea
Use the enquiry form to send us what you’ve got in mind. We’ll guide you from there with clarity, support, and next steps that make sense.
Get Matched + Quoted
We’ll help you find the right artist and send a quote by email or through a free design consultation – whatever works best for you.
Book In and Get Tattooed
Once you’re happy, we’ll lock in your date. You’ll arrive to a ready design and a team that’s fully prepped to bring it to life.
What Our Clients Say
From First-Timer to Future Regular
“I was in London on holiday and decided to finally bite the bullet and got my first tattoo… Ange was my tattoo artist and couldn’t ask for anyone better. She is so personable, INCREDIBLY talented AND knowledgeable… I never felt rushed and the attention to detail in my tattoo was amazing. I will definitely be going back here for my future tattoos.”
Even Better Than I Imagined
“I wasn’t particularly specific about what I wanted… George collaborated with me on the design. The final product is beyond what I had hoped. I am ecstatic and proud to show my new art.”
At Ease From the Start
“I got tattooed by Ben, and I cannot express how nice and calming he is. He’s attentive and talks you through the smallest details… All while making you feel at ease when you’re likely pretty nervous. Overall, literally can’t recommend Ben or this place enough!”
Welcoming, Even With First-Tattoo Nerves
“I went with my son to have my first tattoo aged 59. I was a little nervous but Taylor was great and put me completely at ease. Despite being a very small piece it was all taken seriously and I felt no less important than clients having huge intricate tattoos.”
Guided Every Step of the Way
“Micky was incredibly helpful, offering the best advice and refining the idea to take it in an even better direction. The entire staff has always been welcoming… I couldn’t recommend them more.”
16 Resident Artists
A variety of styles and personalities so you find the right fit
Free Design Consultations
Collaborate with a professional artist before committing
700+ 5-Star Reviews
Proven reputation built on years of consistent, trusted work
Established in 2013
Proven experience you can rely on
Email-Based Booking
Convenient, low-pressure, and clear communication
Expert Artist Matching
We help you find the perfect artist for your idea
High Hygiene Standards
Fully licensed, spotless studio
Transparent Quotes
Know exactly what you’re paying for upfront
No Pressure Booking Experience
You decide when you’re ready
Frequently Asked Questions
Everything you need to know before booking
Visit Us in Shoreditch
Book your consultation or drop by for a walk-in
Address
34 Cheshire Street
London, E2 6EH
Phone
020 7175 0133Opening Hours
Mon-Sat: 11am-7pm
Sun: 11am-5pm